{"id":19288,"date":"2025-09-24T06:00:19","date_gmt":"2025-09-24T06:00:19","guid":{"rendered":"https:\/\/www.kaizenrecruitment.com.au\/?p=19288"},"modified":"2025-09-24T08:10:26","modified_gmt":"2025-09-24T08:10:26","slug":"financial-services-marketing-communications-digital-product-salary-guide","status":"publish","type":"post","link":"https:\/\/www.kaizenrecruitment.com.au\/financial-services-marketing-communications-digital-product-salary-guide\/","title":{"rendered":"Financial Services Marketing Salary Guide 2025-2026"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-21326 aligncenter\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px.png\" alt=\"\" width=\"1900\" height=\"841\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px.png 1900w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px-300x133.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px-1024x453.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px-150x66.png 150w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px-768x340.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Website-Thumbnail-1920-x-8500-px-1536x680.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/p>\n<p><em>Kaizen Recruitment uses in-depth market knowledge to help guide and consult our candidates and clients within the financial services industries.\u00a0<\/em><\/p>\n<h2>2025-2026 Job Market for Financial Services Marketing Professionals<\/h2>\n<p>Following widespread redundancies in marketing, communications, digital and product roles throughout 2024 and early 2025, displaced financial services professionals have successfully secured new positions within the sector while professionals from other industries are increasingly targeting Australian financial services as their preferred destination.<\/p>\n<p>With 6,079 marketing, communications, digital and product professionals currently working in financial services and a healthy 15% churn rate, employers are getting more strategic about how to attract and retain top talent amid rising demand for digital-savvy experts.<\/p>\n<p>This <strong>financial services marketing salary guide 2025-2026<\/strong> breaks down competitive pay, bonuses, and benefits, helping you align hires with career aspirations. Ready for deeper insights? Download our full guide below.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-19564 alignnone\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/11\/Download-Salary-Guide.gif\" alt=\"\" width=\"671\" height=\"94\" \/><\/p>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_25_container\" data-token=\"0b79cfb8c22d766529baeb898a48b3cc\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_js_validate  frm_pro_form \" id=\"form_salaryguide22\"  data-token=\"0b79cfb8c22d766529baeb898a48b3cc\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Marketing, Communications and Digital Salary Guide <\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"25\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_25\" id=\"frm_hide_fields_25\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"salaryguide22\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_25\" name=\"frm_submit_entry_25\" value=\"7e978a55e7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/af-api\/wp\/v2\/posts\/19288\" \/><div id=\"frm_field_234_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_qypw032\" id=\"field_qypw032_label\" class=\"frm_primary_label\">First Name\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_qypw032\" name=\"item_meta[234]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_235_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_ln0bp32\" id=\"field_ln0bp32_label\" class=\"frm_primary_label\">Last Name\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_ln0bp32\" name=\"item_meta[235]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_236_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_5ml6c32\" id=\"field_5ml6c32_label\" class=\"frm_primary_label\">Email \r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_5ml6c32\" name=\"item_meta[236]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Email is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_237_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n    <label for=\"field_g12ao32\" id=\"field_g12ao32_label\" class=\"frm_primary_label\">Mobile number (Optional)\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"number\" id=\"field_g12ao32\" name=\"item_meta[237]\" value=\"\"  data-invmsg=\"Number is invalid\" aria-invalid=\"false\"   min=\"0\" max=\"9999999999999999999999999\" step=\"any\"\/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_238_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_howj632\" id=\"field_howj632_label\" class=\"frm_primary_label\">Job Title\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_howj632\" name=\"item_meta[238]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_239_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_4req432\" id=\"field_4req432_label\" class=\"frm_primary_label\">Company\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_4req432\" name=\"item_meta[239]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_240_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_xruah32\" id=\"field_xruah32_label\" class=\"frm_primary_label\">State \/ Country\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_xruah32\" name=\"item_meta[240]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_264_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n    <label for=\"field_rkd24\" id=\"field_rkd24_label\" class=\"frm_primary_label\">Any questions or specific inquiries\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_rkd24\" name=\"item_meta[264]\" value=\"\"  data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_241_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm12 frm_first vertical_radio\">\r\n    <div  id=\"field_n0chb4_label\" class=\"frm_primary_label\">What is your purpose for accessing the salary guide?\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_n0chb4_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_241-0\"><label for=\"field_n0chb4-0\"><input type=\"checkbox\" name=\"item_meta[241][]\" id=\"field_n0chb4-0\" value=\"For my own salary knowledge\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"What is your purpose for accessing the salary guide? is invalid\" aria-invalid=\"false\"   \/> For my own salary knowledge<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_241-1\"><label for=\"field_n0chb4-1\"><input type=\"checkbox\" name=\"item_meta[241][]\" id=\"field_n0chb4-1\" value=\"To learn more about the Marketing, Communications, Digital and Product landscape\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"What is your purpose for accessing the salary guide? is invalid\" aria-invalid=\"false\"   \/> To learn more about the Marketing, Communications, Digital and Product landscape<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_241-2\"><label for=\"field_n0chb4-2\"><input type=\"checkbox\" name=\"item_meta[241][]\" id=\"field_n0chb4-2\" value=\"For salary benchmarking for employees\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"What is your purpose for accessing the salary guide? is invalid\" aria-invalid=\"false\"   \/> For salary benchmarking for employees<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_241-3\"><label for=\"field_n0chb4-3\"><input type=\"checkbox\" name=\"item_meta[241][]\" id=\"field_n0chb4-3\" value=\"I am interested in job opportunities in Marketing, Communications, Digital or Product\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"What is your purpose for accessing the salary guide? is invalid\" aria-invalid=\"false\"   \/> I am interested in job opportunities in Marketing, Communications, Digital or Product<\/label><\/div>\n\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_241-4\"><label for=\"field_n0chb4-4\"><input type=\"checkbox\" name=\"item_meta[241][]\" id=\"field_n0chb4-4\" value=\"I am looking to recruit for my team \/ organisation\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"What is your purpose for accessing the salary guide? is invalid\" aria-invalid=\"false\"   \/> I am looking to recruit for my team \/ organisation<\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_242_container\" class=\"frm_form_field  frm_html_container form-field\"><b>Note: <\/b>Any personal information provided will remain confidential and will be managed in line with our <a href=\"https:\/\/www.kaizenrecruitment.com.au\/privacy-policy\/\">privacy policy<\/a>.<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t\t<div class=\"frm_verify\" aria-hidden=\"true\">\n\t\t\t\t<label for=\"frm_email_25\">\n\t\t\t\t\tIf you are human, leave this field blank.\t\t\t\t<\/label>\n\t\t\t\t<input type=\"text\" class=\"frm_verify\" id=\"frm_email_25\" name=\"frm_verify\" value=\"\"  style=\"display:none;\" \/>\n\t\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"M4G5IL00FUUxottzEGE\/\/e02veqOjQSMDimP7Hy6ojQ=\" \/><div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">Download Now<\/button>\r\n\r\n\r\n\r\n<\/div><\/div>\n<\/fieldset>\n<\/div>\n<\/form>\n<\/div>\n\n<hr style=\"border: 2px solid #FFCB05;\" \/>\n<h2 style=\"text-align: center;\">\u00a0&#8211; What You&#8217;ll Find Inside This Guide &#8211;<\/h2>\n<hr \/>\n<h3>The Hidden Hiring Surge<\/h3>\n<p>Marketing, communications, digital and product professionals are securing positions at an accelerated pace, with the sector&#8217;s 15% annual turnover generating opportunities. Cross-industry talent migration from technology and retail sectors continues, driven by financial services&#8217; reputation for career stability and advancement potential.<\/p>\n<h3>Current Candidate Priorities<\/h3>\n<p>Recent survey data reveals that 76% of professionals will not consider positions requiring four days of office attendance per week, fundamentally reshaping employer value propositions and workplace policies.<\/p>\n<h3>Critical Capabilities for 2026<\/h3>\n<p>Our comprehensive market analysis identifies the competencies that will command premium positioning in the year ahead. Customer experience managers and content managers are experiencing unprecedented demand, reflecting broader industry transformation beyond traditional skill sets.<\/p>\n<h3>Comprehensive Remuneration Strategies<\/h3>\n<p>Leading organisations are implementing innovative compensation structures and benefit offerings that extend well beyond conventional salary frameworks to attract and secure high-calibre talent.<\/p>\n<hr \/>\n<div style=\"background-color: #f2f2f2; padding: 20px; margin: 20px 0;\">\n<p>With sector-wide churn at 15%, talent retention has become a critical business priority. The upside? This movement creates genuine opportunities to attract experienced professionals who are actively exploring new roles. Our research provides practical insights for both capturing this available talent and building employee loyalty that reduces turnover through proven approaches beyond traditional engagement strategies.<\/p>\n<\/div>\n<h2>Get in Touch<\/h2>\n<p>Based in Melbourne and Sydney, Kaizen Recruitment specialises in financial services recruitment across funds management, wealth management, superannuation, investment consulting and insurance. <span style=\"font: inherit; margin: 0px; padding: 0px; border-width: 0px; outline: 0px; box-sizing: border-box;\">If you\u2019d like to discuss candidate career drivers and the current state of the market within the financial services recruitment landscape, feel free to reach out to Julia Thorpe.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-21327 alignnone\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Julia-Card-W-2025-1.png\" alt=\"\" width=\"427\" height=\"183\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Julia-Card-W-2025-1.png 700w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Julia-Card-W-2025-1-300x129.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/kaizen\/wp-content\/uploads\/2024\/12\/Julia-Card-W-2025-1-150x64.png 150w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/p>\n<p style=\"text-align: right;\">Like what you see?<\/p>\n<p style=\"text-align: right;\">Please feel welcome to join<br \/>\nKaizen Recruitment&#8217;s mailing list<\/p>\n<p style=\"text-align: right;\"><strong style=\"margin: 0px; padding: 0px; border-width: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; text-align: left; outline: 0px; box-sizing: border-box;\"><a id=\"subscribe-to-mailing-list\" class=\"mini-new-buttons\" style=\"margin: 0px; padding: 0.4em 1.5em; border-width: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: 'Open Sans', sans-serif; outline: 0px; color: #000000; box-sizing: border-box; display: inline-block; background: #ffcb06; cursor: pointer;\" href=\"https:\/\/eepurl.com\/b9ksvn\" target=\"_blank\" rel=\"noopener\">SUBSCRIBE<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaizen Recruitment uses in-depth market knowledge to help guide and consult our candidates and clients within the financial services industries.\u00a0 2025-2026 Job Market for Financial Services Marketing Professionals Following widespread redundancies in marketing, communications, digital and product roles throughout 2024 and early 2025, displaced financial services professionals have successfully secured new positions within the sector&hellip;<\/p>\n","protected":false},"author":30,"featured_media":21326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[593],"tags":[],"class_list":["post-19288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salary-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/19288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/comments?post=19288"}],"version-history":[{"count":29,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/19288\/revisions"}],"predecessor-version":[{"id":21344,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/19288\/revisions\/21344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/media\/21326"}],"wp:attachment":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/media?parent=19288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/categories?post=19288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/tags?post=19288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}