{"id":14992,"date":"2017-06-02T00:00:00","date_gmt":"2017-06-02T00:00:00","guid":{"rendered":"https:\/\/kaizen.ap.applyflow.com\/case-study-head-of-marketing-funds-management\/"},"modified":"2022-08-03T07:38:18","modified_gmt":"2022-08-03T07:38:18","slug":"case-study-head-of-marketing-funds-management","status":"publish","type":"post","link":"https:\/\/www.kaizenrecruitment.com.au\/case-study-head-of-marketing-funds-management\/","title":{"rendered":"Case Study: Head Of Marketing &#8211; Funds Management"},"content":{"rendered":"<h2>CLIENT<\/h2>\n<p>Leading global fund manager, Legg Mason engaged Kaizen Recruitment on an exclusive executive search assignment to identify and secure a highly-respected head of marketing for their Australian head office.<\/p>\n<h2>CHALLENGE<\/h2>\n<p>This executive leadership position is critical because it comes at a time when the client is strategically repositioning their business and brand for growth in the Australian market.<\/p>\n<p>The ideal candidate needed to have extensive funds management knowledge and leadership. They would be required to reposition the brand across both institutional and retail channels and support Legg Mason&#8217;s unique multi-affiliate business model across Australia and New Zealand markets.<\/p>\n<h2>SOLUTION<\/h2>\n<p>Kaizen Recruitment ran an executive search assignment mapping out the entire domestic funds management market, proactively approaching senior marketing professionals in a targeted and confidential manner.<\/p>\n<p>Our shortlist included eight highly respected and qualified funds management marketing professionals who meet the key criteria.<\/p>\n<p>Further market data on salaries and bonus structures was compiled during our research which was supplied to assist with the offer negotiation process.<\/p>\n<p>Kaizen managed a professional, highly targeted and timely process partnering with the global and domestic leadership team at Legg Mason to manage and facilitate a seamless recruitment, interviewing, testing and onboarding process.<\/p>\n<h2>RESULT<\/h2>\n<p>Felicity Nicholson was appointed to the position as Legg Mason&#8217;s new Head of Marketing in Australia and New Zealand reporting to managing director, Andy Sowerby.<\/p>\n<p>Nicholson&#8217;s previous positions included Head of Marketing at Hastings Asset Management and Head of Marketing &#8211; Platforms and Investments at MLC.<\/p>\n<p>Andy Sowerby, Managing Director of Legg Mason commented, &#8220;Felicity&#8217;s deep understanding of the funds management industry as well as her proven strategic leadership will be a significant asset to our team.&#8221;<\/p>\n<h2>TESTIMONIAL<\/h2>\n<p>Kaizen Recruitment was impressive in their ability to understand our brief and present a list of proven candidates that met our requirements. Throughout the process, Kaizen was responsive and managed a professional and seamless process. We look forward to partnering with Kaizen Recruitment again in the future.&#8221; Andy Sowerby, Managing Director, Legg Mason.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Matt McGilton<\/strong>\u00a0&#8211;<em>\u00a0Director<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Trust Kaizen Recruitment with your C-level recruitment requirements in funds management. Please call <span style=\"font: inherit; margin: 0px; padding: 0px; border-width: 0px; outline: 0px; box-sizing: border-box;\"><a style=\"margin: 0px; padding: 0px; border-width: 0px; font: inherit; outline: 0px; box-sizing: border-box;\" href=\"https:\/\/tel:+61390957157\/\">+61 3 9095 7157<\/a>\u00a0or\u00a0<\/span><a style=\"font: inherit; margin: 0px; padding: 0px; border-width: 0px; outline: 0px; box-sizing: border-box;\" href=\"https:\/\/www.kaizenrecruitment.com.au\/contact\/\" target=\"_blank\" rel=\"noopener\">submit an online form<\/a><span style=\"font: inherit; margin: 0px; padding: 0px; border-width: 0px; outline: 0px; box-sizing: border-box;\">\u00a0to speak with us about your recruiting needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Like what you see?<\/p>\n<p style=\"text-align: right;\">Please feel welcome to join<br \/>\nKaizen Recruitment&#8217;s mailing list<\/p>\n<p style=\"text-align: right;\"><strong style=\"margin: 0px; padding: 0px; border-width: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; text-align: left; outline: 0px; box-sizing: border-box;\"><a id=\"subscribe-to-mailing-list\" class=\"mini-new-buttons\" style=\"margin: 0px; padding: 0.4em 1.5em; border-width: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: 'Open Sans', sans-serif; outline: 0px; color: #000000; text-decoration-line: none; box-sizing: border-box; display: inline-block; background: #ffcb06; cursor: pointer;\" href=\"https:\/\/eepurl.com\/b9ksvn\" target=\"_blank\" rel=\"noopener\">SUBSCRIBE<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT Leading global fund manager, Legg Mason engaged Kaizen Recruitment on an exclusive executive search assignment to identify and secure a highly-respected head of marketing for their Australian head office. CHALLENGE This executive leadership position is critical because it comes at a time when the client is strategically repositioning their business and brand for growth&hellip;<\/p>\n","protected":false},"author":17,"featured_media":14993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[55],"tags":[435,139,117],"class_list":["post-14992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study","tag-funds-management","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/14992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/comments?post=14992"}],"version-history":[{"count":2,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/14992\/revisions"}],"predecessor-version":[{"id":15855,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/posts\/14992\/revisions\/15855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/media\/14993"}],"wp:attachment":[{"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/media?parent=14992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/categories?post=14992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaizenrecruitment.com.au\/af-api\/wp\/v2\/tags?post=14992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}