Financial Services Marketing Salary Guide 2025-2026

Kaizen Recruitment uses in-depth market knowledge to help guide and consult our candidates and clients within the financial services industries.

2025-2026 Job Market for Financial Services Marketing Professionals

Following widespread redundancies in marketing, communications, digital and product roles throughout 2024 and early 2025, displaced financial services professionals have successfully secured new positions within the sector while professionals from other industries are increasingly targeting Australian financial services as their preferred destination.

With 6,079 marketing, communications, digital and product professionals currently working in financial services and a healthy 15% churn rate, employers are getting more strategic about how to attract and retain top talent amid rising demand for digital-savvy experts.

This financial services marketing salary guide 2025-2026 breaks down competitive pay, bonuses, and benefits, helping you align hires with career aspirations. Ready for deeper insights? Download our full guide below.

Marketing, Communications and Digital Salary Guide

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– What You’ll Find Inside This Guide –

The Hidden Hiring Surge

Marketing, communications, digital and product professionals are securing positions at an accelerated pace, with the sector’s 15% annual turnover generating opportunities. Cross-industry talent migration from technology and retail sectors continues, driven by financial services’ reputation for career stability and advancement potential.

Current Candidate Priorities

Recent survey data reveals that 76% of professionals will not consider positions requiring four days of office attendance per week, fundamentally reshaping employer value propositions and workplace policies.

Critical Capabilities for 2026

Our comprehensive market analysis identifies the competencies that will command premium positioning in the year ahead. Customer experience managers and content managers are experiencing unprecedented demand, reflecting broader industry transformation beyond traditional skill sets.

Comprehensive Remuneration Strategies

Leading organisations are implementing innovative compensation structures and benefit offerings that extend well beyond conventional salary frameworks to attract and secure high-calibre talent.

With sector-wide churn at 15%, talent retention has become a critical business priority. The upside? This movement creates genuine opportunities to attract experienced professionals who are actively exploring new roles. Our research provides practical insights for both capturing this available talent and building employee loyalty that reduces turnover through proven approaches beyond traditional engagement strategies.

Get in Touch

Based in Melbourne and Sydney, Kaizen Recruitment specialises in financial services recruitment across funds management, wealth management, superannuation, investment consulting and insurance. If you’d like to discuss candidate career drivers and the current state of the market within the financial services recruitment landscape, feel free to reach out to Julia Thorpe.